Shaping ambitious businesses into exciting and resilient brands
Barinov Design is Artem Barinov’s branding+design studio in Paris. It delivers impactful strategy and identity products to emerging and established brands in France and beyond.

Brand Strategy

Strategy is the root component of successful brand-building. It helps uncover potent values, storytelling opportunities, and communication channels. It connects with your target audience in ways that increase brand attraction, reinforce brand loyalty, and form brand culture.

  • + Brand Audit
  • + Competition Analysis
  • + Naming
  • + Positioning Strategy
  • + Story, Values, Tone of Voice
  • + Brand Strategy Playbook

Visual Identity

Based on the strategic direction of your business, I craft flexible identity systems that make your brand consistently remarkable across key touchpoints. From bespoke logos to adaptable grids, identity systems enable brands to deliver distinctive yet coherent experiences.

  • + Logo Design
  • + Color Palettes
  • + Typography
  • + Iconography
  • + Identity Systems
  • + Brand Identity Guidelines

Print and Digital Design

Give your marketing an edge with on-brand print and digital communication instruments that help connect, convince, and convert.

  • + Packaging
  • + Catalogs, Flyers, Posters
  • + On-location, Signage
  • + Webdesign
  • + Interface design (UI/UX)