logo redesign ▪ brand identity ▪ web design ▪ print design ▪ photography
AirFit is a French startup that designs and manufactures outdoor fitness zones connected to a dedicated mobile coaching application. The company teamed up with me during their rebranding phase so I could help them update their visual identity. Our collaboration went very well and continues to be a source of interesting design projects. The new identity helped AirFit to differentiate itself from the competition and to secure a leading position in outdoor fitness equipment.
AirFit has remarkable energy within and without, so the design of the visual identity had to accomplish two goals: capture this unique vitality and highlight the company’s dedication to modernizing outdoor sport with technology. This was accomplished largely by using bold and dynamic colors. The sunlight yellow vibrates powerfully against the elegant black and makes AirFit impossible to ignore.