logo design


Dello Stretto is a small family-owned pizzeria. It needed a new visual identity that would reflect its contemporary and upbeat vibe.



The logotype was conceived with highest possible energy in mind. Its color is on the tipping point between blue and purple – the two colors that reside on the highest end of the visible-light energy spectrum. The space between the W and the A creates an electrical “zap” and conveys a sudden increase in energy that illustrates the stimulating effects of Wake™. The letters are slanted to make the logo dynamic and forward-moving.