Brand identity is the strategic expression of your brand’s philosophy. It is created using visual language to establish reliable and familiar communication channels with your existing and potential customers.
Do you need a brand identity?
You already have one! What your customers see and experience when they interact with your business is your brand identity. That’s why it is extremely important that you send out the right message. If your logo is set in sparse multicolored brushstrokes while you are selling cutting-edge hi-tech, then I have some bad news for you! You’re confusing your customers and jeopardizing your sales! The good news is – I can help you get your message right so that your brand identity follows your business strategy and gets your real results!