logo design ▪ web design
Revel is a young startup that wants to improve the way premium music-event and nightlife reservations are made. The team is developing a modern web/mobile application and they wanted me to design their logotype and web UI. This is an ongoing project.
The challenge was to create a design that would appeal to both sexes, represent the vibrancy of nightlife, convey a premium status, and hint at modern technology. The logotype leans on its color gradient to represent social interaction, diversity and, more literally, the bright colors of music venues. The glyphs of the wordmark are squished vertically and their corners are strategically rounded to give the overall shape a more dynamic and fluid feel.