logo design

CHALLENGE

Wake™ is a food supplement formulated by dietologists to give hard workers, party goers, and festival lovers a convenient and healthy way to boost their energy levels at any moment. The creators of Wake™ wanted a visual identity that would help their product stand out in a crowded marketplace and make it easy to spot in the hectic, low-light context of nightlife venues. It was also important to make the product appeal to discerning health-conscious consumers who may be skeptical of food supplements.

 

SOLUTION

The logotype was conceived with highest possible energy in mind. Its color is on the tipping point between blue and purple – the two colors that reside on the highest end of the visible-light energy spectrum. The space between the W and the A creates an electrical “zap” and conveys a sudden increase in energy that illustrates the stimulating effects of Wake™. The letters are slanted to make the logo dynamic and forward-moving.