Founded in 2015 by alpine ski champion Pierre Paquin, AirFit is a startup that designs, manufactures, and installs publicly available outdoor fitness stations. The stations are accompanied by a proprietary virtual-coaching application that guides users on how to perform more than 180 exercises on the stations’ versatile apparatuses. With AirFit, both enthusiasts and seasoned athletes can improve their strength, endurance, and agility conveniently and for free.
In early 2017 AirFit, then known as Fitness Connect, launched a rebrand. Co-founders Pierre and Mehdi teamed up with me to craft a new visual identity that would highlight AirFit's athletic DNA. I refined AirFit’s early logo concepts to emphasize the dynamic shapes that mirror the architecture of AirFit stations. Sunbright yellow and elegant black colors were chosen to communicate confidence and understated strength, and capture the intense positive energy that can be felt throughout AirFit’s offices. The impact of these elements is most evident in AirFit's duplex business cards. Printed on Sevilla Jaune Soleil and Sirio Black papers, their rigidity conveys reliability and trust, and renders tangible AirFit’s omnipresent dedication to quality.