In 2019 AirFit expanded its offer to reach a wider, multi-generational audience of sport practitioners. New equipment for children and elderly was introduced, requiring a reconsideration of the brand that previously focused primarily on experienced athletes.
To reflect this change and to align the brand with the new vision, the identity was softened but preserved its dynamic and vibrant qualities. Solid colors became gradients, sharp corners were rounded, and dark, intense backgrounds gave way to light and spacious ones. Custom graphic patterns inspired by the structure of AirFit stations were crafted to serve as a unifying element across a variety of promotional materials.