AirFit 2019

airfit.co →

In 2019 AirFit expanded its offer to reach a wider, multi-generational audience of sport practitioners. New equipment for children and elderly was introduced, requiring a reconsideration of the brand that previously focused primarily on experienced athletes.

To reflect this change and to align the brand with the new vision, the identity was softened but preserved its dynamic and vibrant qualities. Solid colors became gradients, sharp corners were rounded, and dark, intense backgrounds gave way to light and spacious ones. Custom graphic patterns inspired by the structure of AirFit stations were crafted to serve as a unifying element across a variety of promotional materials.


Logo design
Brand identity
Print collateral
Marketing collateral
No items found.

See more projects

YAY.tv (Coming October 2020)

UI design for a yoga lesson streaming application

AirFit 2017

A stark brand identity for a fitness startup founded by ski champion

Heliot (Coming July 2020)

Brand identity and website for a luxury interior design studio