In 2019 AirFit expanded its offer to reach a wider, multi-generational audience of sport practitioners. New equipment for children and elderly was introduced.
To reflect this change and to align the brand with the new vision, the identity was softened but preserved its dynamism. Solid colors became gradients, sharp corners were rounded, and dark, intense backgrounds gave way to light and spacious ones. Several unique patterns were designed to serve as unifying elements to use across a variety promotional materials.