AirFit 2019 brand evolution logo pattern designed by Sensologica

AirFit 2019

New target audiences call for a more inclusive identity

In 2019 AirFit expanded its offer to reach a wider, multi-generational audience of sport practitioners. New equipment for children and elderly was introduced.

To reflect this change and to align the brand with the new vision, the identity was softened but preserved its dynamism. Solid colors became gradients, sharp corners were rounded, and dark, intense backgrounds gave way to light and spacious ones. Several unique patterns were designed to serve as unifying elements to use across a variety promotional materials.

  • + Logo Update
  • + Brand Identity System
  • + Pattern Design
  • + Print and Digital Marketing Collateral
airfit.co
A tri-fold A4 promotional flyer designed for AirFit by SensologicaA tri-fold A4 promotional flyer designed for AirFit by SensologicaA brand pattern for AirFit's visual identity system designed by SensologicaA brand pattern for AirFit's visual identity system designed by SensologicaA brand pattern for AirFit's visual identity system designed by SensologicaDetail of the new logo designed for AirFit's brand identity evolutionA digital brand presentation brochure designed for AirFit by Sensologica