Plastic manufacturer and recycler CEISA Packaging works to significantly reduce the human environmental footprint by giving plastic waste a new life. Their ambitious project titled Reborn has two interdependent goals: to optimize the waste collection infrastructure and to create 100%-recycled products that meet the strength and purity standards of today’s best industrial packaging.
The logo was intentionally kept very simple to communicate purity and sustainability. The “spinning wheel” around the letter “O” takes its inspiration from the well-known recycling symbol, except the arrows are replaced by flat sheets of transparent plastic that cycle ad infinitum. Despite its simplicity, the logo stays dynamic as the shapes morph between a 2D globe and a spinning 3D cylinder. Meanwhile, the typography hints at futuristic industry, giving Reborn a global scale.