Flora & Fauna

Warmth, intimacy, and softness are conveyed by the nuanced saturation of the colors, while their hues differentiate the aromas of the soap. The flowing curves of the logotype are inspired by the double letter “F” present in the name, and imply organic origins. Morphing from a fern plant into a fountain and then into a waterfall they create an energetic composition, while the precision of the shapes and the modern font indicate the contemporary nature of the brand.

Logo design
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