YAY Yoga offers group lessons in its yoga studios across Paris, but it also has a digital streaming platform called YAY.tv available on the web and on mobile. YAY.tv features on-demand videos, series, documentaries, as well as live classes.
The biggest design challenge was to organize the large number of video types, each with their own metadata and functionalities, into a coherent experience. This was accomplished by designing a standardized video block that could be augmented with variable tags representing different metadata. Collections were color-coded for easier navigation. The new app is scheduled to launch in October 2020.